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Weird Billboards


If you think your copyrighter is wacky, see this collection of strange signs and billboards.

Close Up: Abercrombie Billboard


Some surreal close-up pictures of the Abercrombie billboard in NYC from a Flickr user.

Context-Aware Human-Controlled Billboard


This Belgian billboard for Ford reacts to people around it and is controlled by an actor hidden in the vicinity. The campaign is created by Ogilvy is can be viewed here.
-- AdFab, Adverblog

Billboard Slices Bread


What's even better than sliced bread? A billboard with rotating tiles that shows how the bread is sliced. A wonderful piece of work for Wakkere Bakker by Duval Guillaume Brussels.
-- via AdFab

Students Sells His Window As Ad Space

From a NYC Craigslist post:
"I am offering my large window overlooking the busiest area of campus for advertising space. This is a great way to reach about 5000 students on a regular basis, who have plenty of money to spend on your product. As long as it's appropriate, I will sell you my window space for however long we agree upon. Get in touch with me by email so we can talk about this more. It's a great way for me to finance my take-out food habit and for you to reach a bunch of spend-crazy kids who will learn about your product."
-- via Agenda

PSP Bubble Wrap Billboard


A Sony Playstation Portable (PSP) billboard in Malaysia. Source: Marketing Alternatif.

Billboard Targeting Dogs


Leo Burnett Frankfurt for Affinity Petcare. "The product was hidden behind the poster and its smell wafted through small holes above the dogs bowl, so that passing hounds reacted to the billboard by sniffing at the picture of the dog food."
-- Advertising/design goodness

Advertising On Parking Stripes


Parking Stripe Advertising does exactly what it's name suggests - it turns previously unused real estate into an advertising vehicle (vehicle, get it?) using sturdy adhesive tape. Denver Post breaks the story: "Imagine stepping out of your car in a grocery store parking lot. You look down and see that Pepsi has sponsored your parking spot. As you start walking, you see the same Pepsi ad on several parking stripes along the way. By the time you get inside the store, you're really thirsty for a Pepsi. Either that or you've subliminally associated this delightfully fizzy beverage with cigarette butts, chewed wads of gum and motor-oil spills on the asphalt."

Foot Spray Ad

This is not a billboard and hence off topic, but I couldn't resist. A print ad for some foot spray. Click to enlarge. Source: advertka (in Russian).

Advertising on Escalator Hand Rail


Ads on escalator hand rail somewhere in Japan. Spotted by AdRants on Flickr.

Post's Honey Bunches POP Display


-- marked

Vicks Billboard


Vicks billboard in the Dominican Republic by TBWA. Copy reads: "Breath Deeper". Source: Marketing Alternatif.

Heinz Billboard


Heinz Ketchup by Bates Red Cell, Helsingborg. Copy: "What you see is what you get. Nothing to hide since 1869." Source: Cresta Awards

Qantas Manhole Covers


I already wrote about manhole advertising, and here's another ingenious example from Publicis Frankfurt (Germany) for Qantas Airlways.

Che Billboard


A government propaganda billboard in Cuba. Source.

Propaganda Billboard in Iran


Iran. "Down with the USA" billboard (mural?). Click image to enlarge. Source.

Maxim Billboard Fools Vandals


When Maxim was first introduced in Russia, some citizens with an agenda began vandalizing the signage. Fine, said their agency, and designed the new billboards to look as if they already have been vandalized. The signage was left alone. The spray-painted copy in red reads: "Shame!" and "Lewdness!" The copy at the bottom reads: "A misunderstood magazine about quiet family values."
-- Russian Marketing Blog

McDonalds Billboard


McDonald's, Leo Burnett USA. Cannes Lions Outdoor Bronze 2005.

Sex And The City Billboard


A billboard for "Sex and The City" in New York's Times Square. Image by a Flickr user.

Megafucked Signage


An outdoor sign for Megaflicks (what did you think?). Source: Advertising/Design Googness

Cake Billboard


This one is from archives, but I don't remember any details.

Billboards of New York


"Wouter Deruytter exhibits his large b+w photos of the billboards of New York at the Wessel + O'Connor Gallery . The series details the relationship between the passersby and their desires as projected in hypsersize by Madison Avenue. Online gallery."
-- Gattaca

Billboard Gives Finger


A snapshot by a Flickr user. Brilliant.

Lego Billboard


A Cannes Lions Grand Prix winner, this billboard was created for Lego by Ogilvy&Mather Santiago. "The billboard makes it look as if the building is built out of LEGO blocks, with four missing in the center."
--Design

Billboard With Aluminum Pegs


"The billboard is made of 12,148 aluminum pegs, varying in length from 1mm to 27mm. Each different length peg creates a different sized shadow. The different sized shadows create a greyscale image of a woman sunbathing, when the sun comes out." By New Zealand's Clemenger BBDO for Sunsense Sunscreen.
--Cannes Lions Outdoor Bronze, 2005

Billboard on Scaffolding To Feature Building Behind It
"Part of the Edinburgh's most famous view is set to be dominated by a gigantic advertising banner featuring a detailed image of the buildings behind it.

The houses on Ramsay Garden, just next to Edinburgh Castle, are to be covered with scaffolding later this year as the owners carry out long-needed maintenance. The Big Advert Company is planning to produce a detailed picture of the buildings, one of the Capital's most prestigious addresses, which will then be hung on the scaffolding."
--Scotsman

"People Steal" Billboard


"People will take anything they can get their hands on. At least that's what TBWA\Vancouver demonstrated with its recent stunt for client Black Tower Security Services. The agency swathed a 10-foot x 20-foot billboard with grab-worthy household items like framed paintings, rugs, pillows and cookware on Friday, Feb. 25. By the end of the weekend all the items had been lifted, revealing the campaign's simple message: 'People Steal. Black Tower Home Security'."

Here's a video showing people steal.
--Media in Canada

Court TV Advertecture Billboard


Venables, Bell & Partners created this "advertecture" billboard for Court TV.
--Towleroad

Clinging Signage on Static Electricity


All Things Cling develop signage material that clings without the use of adhesives, relying instead on static electricity. In their own words, the material is "electrically charged, fully printable polypropylene film with an embedded electrical charge".
-- AdLab

Interactive Signage by Reactrix


Reactrix is one of the companies behind those interactive projections you begin to see in stores. "The Reactrix Media display technology—the Reactor—consists of a patent-pending hardware and software platform incorporating our proprietary infrared technology, an LCD video projector and a display surface. The system draws Reactrix Media content from our computers over a typical high-speed Internet connection and projects it onto the display surface, where consumers can interact with it."

Bluetooth Billboards In London

Maiden Group, which has handled billboard advertising for 80 years in the United Kingdom, and Filter UK, a company specializing in the transmitter technology, are installing billboards in Heathrow airport that "beam out text messages to the phones of people walking by to ask them if they would like to watch a video-clip ad on their phone's screen. The commercial, aimed at passengers in Virgin's first-class lounge, touts a new SUV, the Range Rover Sport." It's called Bluecasting.
--WSJ, NewScientist via MIT Advertising Lab


Earlier:
Bluetooth Advertising Stirs Controversy

Billboard Ghosts


Meg at Advertising Ghosts collects and annotates pictures of old billboards painted on buildings.

Upward-Looking Billboards


As more people use Google maps to find their way around, it probably makes sense to start buying up rooftop space so that your brand shows up on the images, like this Target store. The big problem, of course, is to figure out how frequently the aerial photos are updated. More Google sightseeing here; scroll down to "large type" category.

Mirage Motion Media Pseudo-Animated Billboards


A Canadian company Mirage Motion Media came up with a technology that creates an illusion of motion for static billboards.

Here's what they say: "Mirage motion panels work thanks to a psychological phenomenon known as persistence of vision. When your specially produced motion prints are backlit and viewed through a series of thin vertical apertures, viewers perceive uninterrupted moving pictures. It's the same effect that makes the lines between celluloid frames disappear when you watch a film in a theatre." A bit like the subway tunnel ads.

Behind the Billboards

Stephen Gill photographs the other - dark and unseemly - side of the billboard business, one billboard at a time.
--AdLab

Instant Labeling Tape


"By "blacking out" elements of a 14-segment display font on the tape, all you need is a black permanent pen to create your own temporary signs, labels and installations."
-- via Make

Electrolux Billboard


I've got a sizeable collection of billboard pics sitting on my computer and I'll be posting some of them here, but I'm afraid I don't have too many details on the agencies behind them or any dates. Drop me a line (vedrashko.at.hotmail.com) if you know anything and want the justice served. This particular billboard is for Electrolux vacuum cleaners.

Dogboards


Pulled out from the dustbin of my computer's hard drive is this BBC article dated 2002 on dogs as billboards.

Measuring Digital Signage


Here are some tips on measuring performance of digital signage installations from WireSpring, an industry software and hardware provider.

Mirrors as Billboards


"The next time you visit the washroom in a London bar, you might find yourself face-to-face with the latest innovation in advertising – the AddMirror."
-- aka.tv

Animated Billboards: Lifetiles Lenticulars


Eye Think takes lenticular billboards to a new level. "Rufus Butler Seder first designs each individual phase of movement using original or archival motion picture footage or hand-drawn motion studies. Once he has created the final visuals, he uses analog and digital techniques to compress them into "coded images" that he indelibly fuses into the clear tile backs. When the casual observer passes a LIFETILES mural, the ribbed tile lenses optically unscramble the coded images "frame by frame," and the observer's brain links this rapid succession of images together, creating the impression of movement."
-- see videos of lifetiles in action

Billboard, Moscow


A billboard in Moscow for a door-handle company.
-- Advertka

London Buses To Carry Digital Signage


"Animated computer-generated adverts are to appear on the sides of London's famous red buses for the first time - but only after fears that the images would distract drivers and cause traffic chaos were allayed.

In a sign of how new technology is making advertising more widespread than ever, outdoor ad company Viacom Outdoor will install digital screens on the side of 25 buses that will criss-cross the streets of the capital from October."
-- The Guardian, BBC via We Make Money Not Art

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Note: The content of this site is licensed from Ilya Vedrashko.