Apology generator

How to play Apology generator

Each run serves ten fictional corporate disasters, from cereal made of glue to elevators that demand small talk. Every disaster comes with four PR apologies. Your job is to pick the statement the crowd loved most. After you pick, the poll appears and shows how the votes split. Match the crowd favourite to score, then move on to the next mess. Ten rounds later you get your PR rank, from reply guy all the way up to head of crisis comms.

Tips

• The crowd usually rewards apologies that admit something ridiculous
• Read all four statements first, the winner is often the driest one
• The poll is seeded per disaster, so everyone sees the same verdict
• Beat your best score, the shuffle deals new disasters every run

About Apology generator

Corporate apologies are their own strange genre of writing. Something goes horribly wrong, and a statement appears that says a lot while admitting as little as possible. We hear you. Lessons were learned. Mistakes were made, by nobody in particular. Apology generator turns that genre into a guessing game. Every disaster in the game is completely made up, from the companies to the products, but the apology styles will feel very familiar. You read the headline, study four possible statements and try to predict which one the crowd crowned. It is a quick, silly way to sharpen your instinct for spin.

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