How to play Invent the product
Every day the lab gets a brief: two everyday objects that everyone shares and one customer to sell the result to. The lab fuses the objects into a product with a mashed up name and three scores out of 100 for usefulness, chaos and marketability. The customer card says what they love, like and hate. First add one of three features, each of which raises one score and lowers another. Then pick one of three pitch lines, each selling a different score. Loved scores count double and hated scores count against you, and a pitch only pays off when the score it sells is strong. Hit the target to close the deal and keep your streak going. The free lab is still there too: fuse any two objects and chase the highest total out of 300.
Tips
- Sell what the product is good at and the customer cares about, in that order
- Bragging about a weak score backfires, even one the customer loves
- Pitching something the customer hates always costs points
- After the deal the lab shows the best possible deal of the day, so you can learn the trick for tomorrow
About Invent the product
Invent the product started as a silly invention generator dressed up as a startup pitch meeting, and the daily brief turns it into a small sales puzzle. Everyone gets the same two objects and the same customer each day, from a night shift nurse who hates surprises to a theme park owner who finds anything practical boring. The fun is still in the products, with their suspicious names, straight faced pitches and side effects, but now the choices matter: a feature that helps one customer ruins the deal for another. In the free lab every combination produces the same product every time, and with over 150 objects there are more than twenty thousand pairs to explore.
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